B.Com.(Sales & Advt.) – I YEAR
Common For All Specialisation
Degree : B.Com (Sales & Advt.)– from DAVV, IndoreMode : Full TimeMedium : English and HindiDuration : 3 yearsMinimum Eligibility – Passed in Intermediate (10+2) with Commerce
The degree is designed to provide the student with a wide range of expertise in sales and advertisement so that students can have exposure in the ever-growing advertisement domain..
Course Outline/ Question Paper Pattern
| B.Com 1st year (Sales & Advertisement) | |||
| Subject Group | Subject | University External Max. Marks | Internal Examination Max. Marks |
| Foundation Group | Hindi Language & Moral Values | 30 | 05 |
| English Language | 30 | 05 | |
| Entrepreneurship Development | 25 | 05 | |
| Accounts Group | Financial Accounting | 40 | 10 |
| Business Mathematics | 40 | 10 | |
| Sales Specialization Group | Advertising-I | 40 | 10 |
| Marketing Communication | 40 | 10 | |
| Management Group | Business Law | 40 | 10 |
| Business Organization & Communication | 40 | 10 | |
| University Question Paper Pattern | |||||
| Hindi Language & Moral Values and English Language | Entrepreneurship Development | Rest all Subjects | |||
| Section-A (Objective Type question) | 5 questions 1 marks each | Section-A (Objective Type question) | 5 questions .5 marks each | Section-A (Objective Type question) | 5 questions 1 marks each |
| Section- B (Short Answer Type question) | 3 questions 3 marks each | Section- B(Short Answer Type question) | 5 questions 1.5 marks each | Section- B (Short Answer Type question) | 5 questions 3 marks each |
| Section- C (Long Answer Type questions) | 4 questions 4 marks each | Section- C (Long Answer Type questions) | 5 questions 3 marks each | Section- C (Long Answer Type questions) | 5 questions 4 marks each |
B.Com (Sales & Advt.)– Three Year Degree Course
| First Year | ||
| Course Code | Course Title | |
| Foundation | Hindi Language & Moral Values | English Language |
| Entrepreneurship Development | ||
| Accounts Group | Financial Accounting | Business Mathematics |
| Management Group | Business Law | Business Organization & Communication |
| Specialization | Advertising-I | Marketing Communication |
| SecondYear | ||
| Course Code | Course Title | |
| Foundation | Hindi Language & Moral Values | English Language |
| Environmental Studies | ||
| Accounts Group | Corporate Accounting | Cost Accounting |
| Management Group | Principles of Statistics | Principles of Management |
| Specialization | Advertising-II | Personal Selling & Sales Man ship |
| Third Year | ||
| Course Code | Course Title | |
| Foundation | Hindi Language & Moral Values | English Language |
| Basics of Computer & Information Technology | ||
| Accounts Group | Income Tax Law and Practice | Indirect Tax |
| Management Group | Management Accounting | Auditing |
| Specialization | Management of the Sales Force | Online Marketing |
| Project Report and Viva- Voce | ||
