B.Com.(Sales & Advt.) – I YEAR

gradutaeCommon For All Specialisation

arrowDegree : B.Com (Sales & Advt.)– from DAVV, Indore
arrowMode : Full Time
arrowMedium : English and Hindi
arrowDuration : 3 years

Minimum Eligibility – Passed in Intermediate (10+2) with Commerce

The degree is designed to provide the student with a wide range of expertise in sales and advertisement so that students can have exposure in the ever-growing advertisement domain..

Course Outline/ Question Paper Pattern


B.Com 1st year (Sales & Advertisement)
Subject Group Subject University External Max. Marks Internal Examination Max. Marks
Foundation Group Hindi Language & Moral Values 30 05
English Language 30 05
Entrepreneurship Development 25 05
Accounts Group Financial Accounting 40 10
Business Mathematics 40 10
Sales Specialization Group Advertising-I 40 10
Marketing Communication 40 10
Management Group Business Law 40 10
Business Organization & Communication 40 10
University Question Paper Pattern
Hindi Language & Moral Values and English Language Entrepreneurship Development Rest all Subjects
Section-A (Objective Type question) 5 questions 1 marks each Section-A (Objective Type question) 5 questions .5 marks each Section-A (Objective Type question) 5 questions 1 marks each
Section- B (Short Answer Type question) 3 questions 3 marks each Section- B(Short Answer Type question) 5 questions 1.5 marks each Section- B (Short Answer Type question) 5 questions 3 marks each
Section- C (Long Answer Type questions) 4 questions 4 marks each Section- C (Long Answer Type questions) 5 questions 3 marks each Section- C (Long Answer Type questions) 5 questions 4 marks each

B.Com (Sales & Advt.)– Three Year Degree Course


First Year
Course Code Course Title
Foundation Hindi Language & Moral Values English Language
Entrepreneurship Development
Accounts Group Financial Accounting Business Mathematics
Management Group Business Law Business Organization & Communication
Specialization Advertising-I Marketing Communication


SecondYear
Course Code Course Title
Foundation Hindi Language & Moral Values English Language
Environmental Studies
Accounts Group Corporate Accounting Cost Accounting
Management Group Principles of Statistics Principles of Management
Specialization Advertising-II Personal Selling & Sales Man ship


Third Year
Course Code Course Title
Foundation Hindi Language & Moral Values English Language
Basics of Computer & Information Technology
Accounts Group Income Tax Law and Practice Indirect Tax
Management Group Management Accounting Auditing
Specialization Management of the Sales Force Online Marketing
Project Report and Viva- Voce